What Is A Treatment

What Is A Treatment?


In this post I will be writing about what are the things you should and shouldn't do in a treatment of a test shoot (sequence).

DO'S:

- Being clear with idea.
- USP = Unique Selling Point
- Thought through idea.
- Achievable idea.
- Relevant to the brief.
- Connections/References to successful products - visual.
- Confident/Rehearsed. 

DON'TS: 

- Inflexible/Too attached.
- Too complicated idea.
- Too similar to an existing product.
- Repetition.
- Too long.
- Improvising during pitch (not thinking it through).
- Unrehearsed.