Areas Of Filmmaking

Different Areas Of Filmmaking

In this post I will be writing about the different areas in filmmaking and about the different roles, stages and contributions involved.

Production 

Definition: The production process refers to the different stages required to complete a media product, from the idea to the final stage. This process can apply to any types of media production including; film, video, television and audio recording. (refers to the making of the film). 























Different Stages: 

1. Pre-Production - Planning, scripting & storyboarding, etc. 
2. Production - The actual shooting & recording. 
3. Post-Production - Everything between production and creating the final master copy. 

Roles Involved: Finding the idea, writing the script, pitching it to a studio, setting a budget, casting stars and employing a crew, filming and editing. 


What Does Each Area Contribute To: 
  • Financing - This happens before pre-production, and involves budget forecasting, finding investors, etc. 
  • Screenplay - This can be considered a separate stage before pre-production. 
  • Distribution - After post-production, delivering the content to the audience (e.g. film prints, CD/DVD, etc.) 

Distribution
 

Definition: Distribution involves acquiring a film from the producers and trying to make it reach the widest audiences possible by selling it to exhibitors (cinema).

Different Stages:
Roles Involved:
What Does Each Area Contribute To:



Marketing

Definition: Media marketing centres on promoting brands and selling products and services through established and emerging online channels. Marketing in general draw in clients and construct a brand image. There are two types of media now, which are;  
  • Traditional Marketing - This includes business cards, notices, announcements, TV and radio, daily newspapers and magazines. 
  • Digital Marketing - This includes websites, social media, and youtube videos.

Different Stages:
Roles Involved:
What Does Each Area Contribute To:



Exhibition

Definition: It is a collection of things (goods or works of art etc.) for public display.  The cinema release of a film marks the final stage of one part of a film's journey from idea to the audiences. After the cinema release, the film will then be available on different formats (e.g. blu-ray/DVD etc.)














Different Stages: Cinema, DVD/blu-ray/downloads, subscription television, free to air television, etc. Different types of cinema - multiplex, IMAX, art-house. 

Roles Involved:
What Does Each Area Contribute To:








1. Screening to the cast and crew, also known as industry screenings. 
2. Prepare a press and industry kit.
3. Press and industry promotion.
4. Festivals and awards. 
5. Get a distributor, agent or self distribute.
6. Cinema, TV, screenings, DVD and online.
7. Plan the next project. 



Individual Methods of Distribution:

- Community cinema 
- TV
- Crowdfunding
- Film festivals 
- Multiplex cinemas 
- Arthouse cinemas
- Distribution companies 




1. Understand the marketplace and the needs and wants of the customer. 
2. Design a customer driven marketing strategy. 
3. Construct a marketing program that delivers superior value to customers.
4. Build profitable relationships and create customer delight 
5. Get value back from customers.





















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