Preparation For Our Focus Group

Preparation For Our Focus Group

In this post I will be demonstrating the preparation we made before we met with the focus group.

OUR PRODUCTS WE WILL SHOW:

Digipak:

Website:

Rough Cut Of Music Video:

OUR QUESTIONS WE PREPARED:

Digipak 

Closed questions:

1. Is this an artist or band?
2. Would you listen to it if you saw it on spotify? 
3. What genre would you say it is?
4. Do you think the digipak flows?
5. Looking at the names of the songs what genre would you assume it is?

Open questions:

1. What style of music would you expect on this album based on the digipak? Why? 
2. What makes you think it’s that genre?
3. Does the colour scheme make you form an opinion of the artist? (i.e they’re girly)
4. What does the font style suggest?
5. Do you like the font style? Why/why not? 
6. What changes would you make to the digipak? Why? 
7. Do you like the photo taken of the individual? Why/why not?

Website 

Closed questions:

1. Does the album artwork link to website?
2. Is the layout and design easy to look at?

Open questions:

1. What do you think connects the digipak to the website?
2. What does the font style suggest?
3. Do you like the font style/? Why/why not?
4. What changes would you make to the website? Why?
5. Do you like the photos that have been included in the website? Why/why not?

Campaign

Closed questions:

1. Now when you’re looking at the whole campaign together what genre would you say it is? Why?
2. Does it appeal to you now (more)?

Open questions:

1. Does this music video relate to the website and digipak?
2. Do you think the website is different from the digipak? Why? 
3. Now that you have seen it all together does it flow well? Why/Why not?