Our Results From The Focus Group

Our Results From The Focus Group

In this post I will be writing about the feedback and results we got back from our focus group.

Focus Group Audio:

Closed Questions:

Open Questions:

In the focus group we received very useful feedback on how to make the digipak and website up to its best standard for our primary audience.

Below me and my group created a piktochart of the results from our focus group in a visual way:

A2 Focus Group results

positive feedback

critical feedback

DIGIPAK

pictures link well

digipak pictures all fit and work well together.

'really cool'!

overall, our focus group thought our product was 'really cool'!

same vibe

• unable to read

100% of our focus group were unable to read the font on the inside left page of the digipak

100%

genre of artist?

our focus group was conflicted on the genre of our artist based on the digipak.

there was a sense of continuity throughout the digipak.

personality understood

the focus group all understood our artist's personality as intended: 'moody', 'cool' and 'trendy'

WEBSITE

positive feedback

critical feedback

'looks sick/cool'

Most people in our focus group thought the artist suited really well with the aesthetic of the website. 

font

The first views from our viewers was that the font fitted very well.

first impressions

The focus group thought the website looked very professional, showing the effort that had been put into it. 

'doesn't link well'

As the digipak includes a lot of red, the focus group thought in order to link them together we could add red in it.

colour scheme

Most of the focus group had different opinions on what colour would suit best on the website to link in with the digipak. 

MUSIC VIDEO

positive feedback

critical feedback

Our focus group thought the campaign looked "really cool".

'really cool'!

The overall first impressions, concluded that our music video looked professional.

'professional'

'genre doesn't match'

The campaign doesn't match the other products, because the video looks too pink and girly, than dark.

'doesn't link'

'projector fits more '

doesn't link with digipak

The genre doesn't match the other products, because the genre is more pop / electro than synth pop.

The scenes with the projector of lava lamps, is more fitting for the genre and 'cool vibes'.

Our digipak is red and our music video Is mainly pink, we could change the digipak to pink.

100%