Development From Test Shoot Feedback

Development From Test Shoot Feedback

In this post I will be writing about how we have developed the music video from the feedback we received from the test shoot.

From the feedback we received from our test shoot we made a few changes to improve the concept so the music video looks its best. What we wanted to change is mainly using the dancer's more for poses rather than choreography, as they aren't skilled so it probably will look odd if they did. However, we will still include some easy dance moves so the video doesn't get boring to watch, this is something we will research on and plan thoroughly. Another aspect we have to make sure that we do during the editing process, is to make certain that all of the shots match up and make sense all together. 

Furthermore, when filming we will always check that the artist is in the centre of the frame to make sure that viewers can tell that she is the artist and that she stands out from the dancers. For example, when the whole cast is laying on the floor on top of the artist, we have decided that it will look better if the dancers had their eyes shut except for the artist so it won't look awkward. As well as this, we will look into several different shots we could use (foregrounds, backgrounds), because at the moment we only use the basic camera angles which tends to be overused and tedious. We have also decided on that throughout the whole music video we will embrace their attitudes much more to establish genre and also to show that the artist is rebellious which will lead to increase in young audiences. This means that, we have to make the cast looking moody and not joyful throughout. Therefore, for example, in the shot where the artist is on the phone kicking her legs back this is too girly and happy so we will change it slightly and instead have her sitting in a certain way demonstrating how cool she is.

Our aim for the music video is to always keep it interesting for the audience to keep watching and purchase the solo artist's single. A way to achieve this is, for example, keeping the camera stationary in some of the shots and only changing the placement or movement of the cast. As well as this, experimenting with unique camera shots as it can be harder to make a solo artist more captivating than a band because there isn't as much to film.