Target Audience

Audience Profiling

In this post I will be writing about how to achieve an audiences wants and needs and knowing what the target audience is for our own artist.

About Audience Profiling:

- Understanding your audience's wants and needs is very crucial to the media industry.

- It is useful for institutions and academics so they can build up detailed accounts of how audiences are constructed.

- The segmentation can be achieved either demographically and psychographically. Below I will explain both.

Demographic Segmentation:

- This is where an audience is segmented according to various significant social criteria. For example; gender, class, race, sexuality.

- Most common involves the JICNAR scale.

JICNAR scale —> The J O B always matters when looking at audiences.sale increases by (income, status/class, responsibility/influence, education). 

Psychographic Segmentation:

- It is also known as lifestyle profiling. 

- It combines a psychological profile of the consumer, with ideas about how they conduct their life in the market-place.

- VALS, the Values Attitudes and Lifestyles is the best known of the profiling systems. 

VALs —> The ideology (values & beliefs). 

Our Audience

Based on our similar products me and my group have decided on who our target audience is for our music video. 

Primary Audience:

AGE - 18-20

GENDER - Girls

Secondary Audience:

AGE - 15-17

GENDER - Boys